Building a personal brand can feel like you are hitting a moving target, you are climbing a treacherous mountain or trying to nail jello to the wall.
What if I told you it is so much easier than any of those things and you can start today?
Tempting?
Tip #1: Stop overthinking it!!
When we overthink the process of what we should put out in the media world, we turn into perfectionists. I always feel perfectionism is a form of procrastination. Procrastination can promote negative feelings and increase the feelings of stress.
Stop procrastinating and start growing your personal brand. If you have been following me for the past year or so, you may know what is coming next. I say this over and over again, making me a broken record. So, here is Part B of tip #1…
Show Up!!
Yup, stop over thinking and just show up as you! 100% authentically you! When you are authentically you, you will begin connecting with people on the other side of the media world in an authentic way.
How?
- Show up in your stories by posting to your feed.
- Show up by providing genuine engagement on other accounts.
When you show up in your stories and posts, you provide something tangible for your audience to engage with. In connection, when you engage with other accounts, you show them you actually exist and care. Engage by providing meaningful comments on their post and genuinely react to their stories. In the long run, this will inadvertently drive engagement to your own account.
This is a marathon, not a sprint. Play the long game… the majority of us have time. 😉
People are currently on social media more than they ever have been in their lives. They either have all the time in the world to scroll through media platforms, or they need an escape from the current chaos.
Some suggestions in how to ‘start small’ and show up in stories:
- Boomerang pouring your coffee/tea.
- Post something from your morning routine. Workout, journal, walk, etc.
- Fill out one of the quizes or bingos you see in everyone’s stories.
- Share some of the activities your kids are doing to not be bored.
Start small, start now and start being consistent. In a month, you will be happy you started today. Follow my instagram account here to keep up with me and how I show up.
Which one of the suggestions will you put into action today?
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