Look Inward and do the Work!
If you are currently trying to figure out your personal brand, it is going to take some self-reflection. This means you will need to be honest and self-aware.
When you take the time to look inward and reflect on your personal mission/vision for life, you allow yourself to gain control of the narrative in your personal brand.
Those who have a personal brand established typically have something in common.
They have invested in themselves and have a clear understanding of the 4 w’s.
Who , What, Where & Why
Who they are
What they do
Where they want to do it
Why they do it
If you struggle to answer these questions, begin asking yourself what you value, what you don’t value, where do you want to be in a year, etc. Give yourself your own self-awareness deep dive checkup. You will keep spinning your wheels trying to grow your personal brand until you have a clear understanding of who you are. Not just who you are as a person, but think beyond your business title and think about who you are at the core of your being and heart.
When you seek truthful answers to these questions, you can remove barriers of doubt and struggle. Standing on the truth of your authentic identity provides a strong foundation to build and grow your personal brand.
So, the moment you have a clear understanding of your inner self, you unlock the potential of brand growth and begin controlling the narrative of your personal brand.
Self-awareness is a hard commodity to find, obtain and maintain. It takes work, but it is worth it.
Which one of the 4 W’s are the hardest for you to identify?
Schedule your own personal brand deep dive session to gain more clarity on your brand.